This means we ought it to ourselves to walk the walk and delve deep into our beliefs to align our philosophy with our actions! The No Diggity 1.0, our first play into the craft beer game, taught us a great deal. Brewing is indeed an industrial process, but also an art. Industry has taught us, from years of implementing enterprise level engineering that you must plan for all that can go wrong, to eventually indeed go wrong. Partnering with Bierol on this journey, has certainly showed the strength of collaboration and the impact of resilience in manifesting your vision.
When developing our digital solutions, we remained laser focus and adamant about ensuring we outfitted our NEIPA with the guard rails it deserved to yield the hazyness we desired. Embracing digital transformation was therefore a low-hanging fruit, and because the craft beer industry in many markets is facing a growing number of challenges, it was obvious we could apply our technology there. Indeed, there was no better place to start.
The result spoke for itself, and unbeknownst to us, the #nodiggity standing perhaps as the world’s first AI-NEIPA, was on its course to an Untappd Silver award!
The nexus is evident. Few technologies have emerged and challenged the penetration adoption S-curve as much as GenAI is. AI is somehow breaking all the rules, and in conjunction with the zeitgeist relevance of Digitization and IoT for Small and Medium Enterprises (SMEs), we are convinced in the opportune moment it creates in making impactful contributions in our customer businesses.
Innovation does not mean giving up on the craftsmanship of entrepreneurs, it is rather a blending result of tradition with cutting-edge technology to create products/services of high quality and value.
Our No Diggity 1.0, a nod to classic tunes and modern tech, is our testament to this blend. Here's a deep dive into how robust IoT hardware, intelligent software, and artisanal craftsmanship all played their part in creating this award-winning brew.
Industrial-Grade IoT Hardware
Our IoT hardware was built to with stand the rigorous demands of an industrial setting, over-the-air updates and robustness to EMF, we focus on delivering uncompromised performance and robustness. Equipped with redundancy for uninterrupted operations and enhanced security measures to safeguard against digital threats, our hardware maintained the integrity of the brewing process— throughout the fermentation, far beyond remote monitoring solutions.
Software and Remote Control/Monitoring
The soul of our operation lies in the software capabilities that allow us to remotely control and monitor the fermentation process. Through a user-friendly interface, we could tweak temperatures, and monitor yeast activity with the touch of a finger, from the comfort of your office to high up in the Alps on a ski tour.
Technology and Firmware Synergy:
Our IoT devices were not just rugged pieces of hardware; they are intelligent nodes powered by firmware designed to understand the brewing process. The firmware facilitates seamless communication between sensors and controllers, adjusting variables as needed to achieve the desired beer profile.
Infrastructure Resilience
A solid infrastructure is the backbone of any tech-driven operation. We deploy a cloud-native solution that ensure uninterrupted data transmission and connectivity. And because connectivity can and will sometimes be interrupted, we provision downtime recovery capabilities, we must be able to handle downtimes. Critical for the kind of live monitoring and adjustments our brewing process required, our technology is intended to allow for Do-It-Yourself deployment and self-onboarding.
The Art of Craftsmanship
Despite our tech-heavy approach, the human element—our craftsmanship—remains at the core. It is the experience and expertise of the Artisan, the Entrepreneur, that knowledge that we try to leverage in our digital solutions, through dashboards or customized software solutions. We want to make sure the service is a high value adding element of the business. Technology is not replacing the brewer or employees; it empowers our customer to achieve more. And MORE is what we are about.
- Modular
- Observable
- Robust
- Empowering
A Competitive Edge in Today's Market
SMEs must differentiate themselves or risk fading away, our approach offers a distinct advantage. We partner with our customers as embedded collaborators, as extended partners, merging our success metrics with theirs. By marrying quality assurance with the pride of innovation, we provide a product that stands out. For our partners and customers, this means a competitive edge—a beer that is not just a drink, but a conversation starter and a mark of innovation.
The journey of No Diggity 1.0 has just started. Bootstrapping is a sometimes slow and trying process, but we are in an effervescent stage — and we've brewed some blueprints worth staying tuned for.
Cheers to all trailblazers!
